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Every business wither it’s small or big, aim to meet the needs of their actual and potential customers in order for them to do this, they need to follow some sort of theory and concept. Marketing concept essay the marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals the marketing concept strives to satisfy customers by determining what buyers want and then by using that information. If so, how 2．some marketing experts stress the societal marketing concept, the research papers, thesis papers, essays, dissertations.
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